Affiliate Disclosure

Some links on dac.marketing lead to online-casino operators or comparison services that pay us a referral commission when a reader signs up or takes a specific action through that link. This page explains exactly what that means and, just as importantly, what it doesn’t.

What a commission does not buy

An affiliate relationship does not buy a positive mention, a higher position in a comparison, or a pass on the warning signs we describe on the reading the warning signs pages. If a platform we have a commercial relationship with does something worth flagging, we say so. Commission income and editorial judgment are kept separate — see our editorial policy for how pieces get written and checked.

How the money actually works

When you click a marked affiliate link and later create an account or make a deposit, the operator may pay dac.marketing a commission. This costs you nothing extra — the commission comes out of the operator’s own marketing budget, not from your deposit or your winnings. We do not receive a share of your losses, and we are not paid per bet placed.

How to tell which links are affiliate links

Not every outbound link on this site is an affiliate link — some are references to regulators, helplines, or sources we cite. Where a specific piece contains affiliate links, that is noted within the piece itself, in addition to this standing disclosure that applies site-wide.

Why we disclose this at all

Regulators and general consumer-protection rules expect affiliate relationships to be disclosed plainly, not buried in fine print — and honest disclosure fits the whole point of this desk, which is decoding marketing language rather than adding to it. We’d rather state it up front on its own page than bury it in a footer link nobody clicks.

Questions about a specific link or relationship? Reach us through the contact page.