Editorial Policy

This page explains how dac.marketing decides what to publish, how we check it, and what happens when we get something wrong. It applies to every piece on this site, whether it’s a numbers explainer, a red-flag breakdown, or a getting-started guide.

How a piece gets written

We start from a real, checkable question — “what does this RTP figure actually tell a player?” rather than “which platform should you play at?” We describe how a symbol, a number, or a claim works, not a verdict on a specific brand. If a claim can’t be traced to something a platform publishes itself, a paytable shows directly, or a regulator confirms, it doesn’t go in the piece as fact.

What we will not do

We do not publish invented statistics, fabricated payout times, or star ratings dressed up as data. We do not accept payment in exchange for a positive review, and we do not let an affiliate relationship change what a piece says — see the affiliate disclosure for how those relationships work financially, separate from editorial content.

Corrections and updates

Online-casino platforms change their features, terms, and licensing status regularly, so a piece that was accurate when published can go stale. When we learn something has changed, we update the piece and note the date at the top. If a factual error is reported to us, we investigate and correct it — a correction is not something we hide by quietly editing the text; readers can reach us directly through the contact page to flag anything that looks wrong.

Regulatory pages specifically

Our Responsible Gambling and Licensing & Compliance pages cite specific regulator names, thresholds and a helpline number for Saskatchewan. Those facts are checked against the regulator’s own published material at the time of writing and re-verified whenever we’re made aware a rule has changed — regulatory frameworks are amended more often than most affiliate content accounts for.

Unresolved concerns

If something on this site still doesn’t sit right after a correction request, our Raise a Concern page explains where that goes next, including who to contact outside this site if the concern is about a specific casino operator rather than about our own coverage.